Lone Hansen, Department Manager in communication, Frie Funktionærer
Frie Funktionære sells memberships to unemployment benefit, trade unions and wage protection and didn't think their current website was up to date. Its conversions were not satisfactory and were highly inflexible to work in. The desire was therefore to create a new website.
Before starting, Frie Funktionære wanted to ensure that the new site would create value for the members and support the union's own business as best as possible. That's why they decided to hire Novicell to implement a strategic pre-analysis to thoroughly understand their own needs.
The pre-analysis involved workshops, interviews, surveys and mapping out the members' journey.
The pre-analysis resulted in a collection of findings from both the member journey and input from key internal stakeholders. It also provided an overview of the most important user stories, with details of the needs the website had to satisfy.
The pre-analysis helped Frie Funktionære to clarify their needs. The output also provided an optimal guideline for the designers, who had to create wireframes and a design that would attract and inspire the users of the forthcoming website.